Executive Coaching & Business Advisory for Leaders and Rising Stars
FRED LDN was formed in 2018 and our approach has been to harness the potential of leaders and leadership teams. We help individuals and teams find their deep sense of purpose and provide them with the tools to articulate with clarity, inside and outside their organisations.
In the end it all comes down to leadership which led us to focus on developing great leaders, rising stars and high performing teams to have meaningful values and find more reasons to collaborate than operate in silos.
The turbulent, near out of control challenges that are facing leaders are relentless, often overwhelming, certainly unpredictable and simultaneously hyper local and completely global. From disinformation, the rise of social activists, to commodity and health crises and climate change—these issues demand outstanding leadership from individuals and their teams.
Our clients lead business and change the business. Our most successful clients have worked with us to develop their own deep sense of purpose, define organisation and personal values which optimise their collective impact.
FRED LDN Coaching Framework considers vertical leadership and horizontal influence. We support leaders who need to lead not just their own teams but win support through negotiation and collaboration across complex organisation designs and matrix management
FRED LDN Coaching Framework places a high emphasis on mental fitness and setting leaders up for success by supporting the whole person. Through, trust, honesty and the confidence to own both vulnerabilities and weaknesses while optimising and playing to our strengths is where the best leaders really shine
“FRED LDN is a breath of fresh air in a sea of sameness. Their innovative approaches to leadership strategy are spot on and damn practical. I’ve known the principals for years and we’ve collaborated on numerous initiatives. I unequivocally recommend them and their agency for the strategic needs of any leadership needs with purpose and ambition.”
Adam Simons – Investor, Founder, Advisor, Board Member
“The dynamic founders of FRED LDN bring boundless energy and a unique perspective to any business challenge. In their work with us, they quickly took initial concepts to execution, working with our leadership team to deliver results beyond expectations”
Tamsin Lejeune, CEO – Common Objective
“When we gave FRED LDN a brief to rebrand our agency, they were brave enough to tell us we were missing the bigger opportunity. Not only did they create a brilliant new strategy for us they helped our leadership team to deliver on it.”
Hilary Murray, CEO – Arlington-Enterprises