FRED Strategy

Ideation and Innovation

Transforming an Opportunity

We transform ideas from talented people into successful, impactful and sustainable businesses. From food to fashion, from new pharma to nutrition and wellbeing and hybrid vehicles to wind power – the risks are real and rewards are potentially enormous.

Bringing Brilliant Ideas to Life


It might start with an idea, a purpose, a passion, a crisis, a windfall or necessity. A great idea needs the environment to thrive, the support to scale and a strategy to become economically sustainable. We don’t over complicate things, we cut through the noise, get laser focused and build lasting solutions. We then go on the journey to activate the solution with our clients and their teams. We don’t leave them hanging with a strategy they can’t implement.